Web and Development

It is absolutely necessary that your website must create the environment of trust otherwise
most of your efforts will be wasted. Have you ever thought – how to create the environment of trust for a website? Don’t be panic
its very easy to build trust for your online visitors.

If you want to know how your site ranks (in terms of building trust online)
then visit: http://www.infotrex.com/siterank and know by yourself
where your site is ranking.


As you already know that - you don’t get a second chance to make a first impression. Building trust for your online visitors cannot be achieved by just a single action. Trust is achieved by many little actions you do throughout your website and when its taken together
give users a sense of stability
honesty and legitimacy for your business and services you provide.

If you want to know how your site ranks (in terms of building trust online)
then visit: http://www.infotrex.com/siterank and know by yourself
where your site is ranking.


Another good or bad news is that only few website owners focus on building trust in the minds of their visitors. So
if you do it well
it can become a real and sustainable competitive advantage for your business and you can keep your competitors away.

Here are 40 simple actions you can take to get started.

1
Your website design is the first impression. Make sure it is professional and relevant to the subject matter.

2
Navigation must be intuitive. If visitors can't find what they are looking for easily
they will question your competence in providing what they want.

3
Make the website personal by giving it its own tone and voice. People buy people.

4
Follow the HEART rule of creating online content. (Reminder: HEART stands for Honest
Exclusive
Accurate
Relevant and Timely.)

5
Use language that is appropriate to the audience. It will build empathy.

6
Regularly add new content to your site. It shows that the business is alive and kicking.

7
Review all links. Doubts will quickly form in your visitors' minds if links don't work or
worse still
take them to error pages.

8
Good grammar and spelling matter. Errors give the impression of sloppiness and carelessness.

9
Don't make outrageous and unbelievable claims
like "Read this blog and you'll be a millionaire by the end of the week." People are used to scams
get-rich-quick schemes and rip-offs.

10
Publish REAL testimonials and third-party endorsements. Try to always use real names and link to websites where possible. Some sites show images of letters sent by happy customers.

If you want to know how your site ranks (in terms of building trust online)
then visit: http://www.infotrex.com/siterank and know by yourself
where your site is ranking.


11
Publish case studies about customers you have helped
who use your product
etc.

12
Don't put down
curse or insult competitors. It's unprofessional. It is better to offer an objective comparison of competitive services or products.

13
Focus on building your long-term reputation
not on making quick sales.

14
Write articles for humans
not search engines.

15
Make your 'About Us' page personal and comprehensive. It plays an important part in making visitors feel comfortable that real people are behind the site.

16
Publish your photo or the photos of the key people involved with the site. Again
this reinforces the fact that there are real people behind the screenshots.

17
Clearly identify who is behind the site. Nothing creates more suspicion than a site that tries to hide the identity of its publishers.

18
On the 'Contact Us' page
provide an email form
telephone number
fax and address of the company. In Europe
it is a legal requirement for sites taking funds
but even sites driven by advertising will benefit from openness.

19
Provide a telephone number that people can call and talk to a person.

20
Provide Web addresses linked to the website domain
not addresses from free webmail services such as Hotmail and Gmail.

If you want to know how your site ranks (in terms of building trust online)
then visit: http://www.infotrex.com/siterank and know by yourself
where your site is ranking.


21
Think carefully about reciprocal links. If your site is about organic food and you have links to Party Poker
people are going to question your integrity.

22
Think carefully about the adverts you display on your site. Ensure that they are relevant to your subject and audience.

23
Write and publish your privacy policy. Be clear about what you will and will not do with any personal data you collect. State that you adhere to all data protection laws. Make it easy to read and don't use legal gobbledygook.

24
Write and publish a security policy. State what measures you take to ensure that all transactions are secure as well as how well you handle customers data.

25
Ensure that you have a security and privacy policy which is linked from the footer on every page. Make the link more prominent on all the order pages.

26
Clearly publish your guarantee. I would recommend making it a 100% money-back guarantee if possible.

27
Clearly state your refund and returns policy.

28
If you use PayPal
put the PayPal logo on your site. If you have a merchant services account with a major bank like Citibank or HSBC
put its logo on your site.

29
Use Google search on your site for two reasons. First
it is a great search solution which will help your visitors find what they are looking for. Second
having the Google name on your site instills trust.

30
If there are well-known industry associations for your subject
join up and put their logos on your site.


If you want to know how your site ranks (in terms of building trust online)
then visit: http://www.infotrex.com/siterank and know by yourself
where your site is ranking.


31
Have a forum on your site and respond quickly to questions. Have the attitude that you are happy to help others without receiving immediate reward. As the old saying goes
'Givers always gain.'

32
Allow people to comment on articles. Interactivity and an exchange of views build community and a sense of involvement.

33
If people provide constructive criticism or comments in the forum
don't delete them
but respond with your point of view.

34
Use the words 'secure website' whenever you try to get any information from visitors
including newsletter sign-ups
forum input and payment.

35
On every page
state
We take your privacy and security very seriously.
Link the statement to the security and privacy policy.

36
If you are selling a subscription
offer a low-cost
entry-level option. This could be a one-day taster
'a week before billing starts' or a monthly trial.

37
Only ask for information from customers that you really need. For example
for an email newsletter sign-up
the only information you REALLY need is an email address
so that is all you should ask for.

38
If you have pricing on your website
make it transparent. I recently went to buy a book which was advertised for $10. When I checked out
they added tax
post and packaging
and the final bill was $19.50. I didn't buy it as I felt they had deliberately tried to mislead me.

39
Start a small newsletter of your company/services & circulate it among your clients/employees. Also
publish it on your website regularly.

40
Allow people to “unsubscribe” from your mailing list. This may sound very obvious
but I have found that many websites still don’t follow it.

To ensure that you are continually improving your trustworthiness
every time you go to a website
ask yourself whether you trust it or not. Then ask yourself why you have formed the opinion you have.

If you want to know how your site ranks (in terms of building trust online)
then visit: http://www.infotrex.com/siterank and know by yourself
where your site is ranking.